Case Study: PHD Global Business improves cross-media campaign performance with Dynata

Dynata helps PHD Global Business measure and improve the performance of a global technology brand’s campaign

PHD Global Business, a worldwide media agency, needed to measure the impact of a global technology brand’s cross-media campaign across multiple European markets. The team wanted to understand how each channel contributed to brand lift across the purchase funnel, including awareness, consideration, preference, and purchase intent. Dynata provided a real-time cross-media measurement solution to help assess performance and optimize media efficiency.

Dynata’s measurement approach combined tagged media, panel exposure tracking, and survey research, supported by a bespoke reporting dashboard, to verify impressions and evaluate the true reach and effectiveness of each channel. The campaign delivered a 9% cost saving in programmatic media spend, identified top-performing digital channels that exceeded objectives, and helped improve overall advertising KPIs to increase market share.

PHD Global Business

Bahar Bozdogan

Data and Media Measurement Director