Case Study: Nativo achieves measurable brand lift with Dynata

Dynata and Nativo track brand lift of content campaign for household goods

Nativo, a leader in native advertising, needed a way to measure the impact of a sponsored content campaign for a household goods manufacturer launching a new food storage brand. Because native ads typically reach only a few hundred thousand consumers, the team lacked enough data to assess brand lift, awareness, recall, and perception changes with conventional research methods.

Dynata solved this by serving the sponsored content directly to its first-party panel and passively tracking exposure across devices, then surveying exposed and control groups. The study showed strong lift for Nativo’s True Native format: unaided awareness increased 35 percentage points, aided awareness rose 16 points, online ad awareness lifted 27 points, and positive brand perception increased 28 points, with 74% of the target audience agreeing the brand “keeps produce fresher longer” after exposure.

Nativo

Casey Wuestefeld

VP of Campaign Operations