Case Study: Digitate boosts IT marketing impact with Dynata’s Samplify survey insights

Digitate uncovers 60% AI receptivity with Dynata

Digitate, a company creating next-generation AI technology solutions, faced the challenge of gaining name recognition with limited time and resources. They wanted to create a provocative content marketing campaign by surveying IT professionals about their priorities and attitudes toward AI. To achieve this, they partnered with vendor Dynata and used its Samplify DIY research platform.

Using Dynata's Samplify, Digitate quickly and cost-effectively surveyed over 500 targeted IT professionals. The results were used to create a high-impact eBook, which revealed that 60% of IT workers would delay responding to an outage to finish watching a movie and that 60% of managers are receptive to using AI. These insights helped Digitate focus its marketing and sales efforts for its ignio™ solution.

Digitate