Case Study: Digitate boosts AI marketing insights with Dynata's Samplify

Digitate stands out in technology market using survey-based insights from Samplify®

Digitate, a technology company founded by Tata Consultancy Services, needed fast, research-backed content to help build awareness and support its AI-powered IT automation product, ignio™. With time and resources limited, the marketing team turned to Dynata to quickly gather insights from IT professionals around a timely, attention-grabbing question tied to Star Wars: The Last Jedi.

Using Dynata’s Samplify DIY research platform, Digitate surveyed more than 500 IT workers with precise targeting and simple survey tools. The study produced an eBook that generated strong marketing and sales value, revealing that more than 60% of IT workers would delay responding to an outage until after the movie, and that 60% of IT managers were receptive to using AI for IT management. Digitate said Dynata enabled them to go from inspiration to insights in just weeks.

Digitate

Julie Ferrario

Director of Marketing