Case Study: Comcast Advertising improves political ad effectiveness with Dynata

Comcast Advertising boosts candidate familiarity by 8 pts with Dynata

Comcast Advertising needed to understand how their political ads were resonating with voters in the hyperlocal and crowded New Hampshire Republican primary market. The challenge was to quickly and precisely measure which specific ads and messages were most effective in order to make adjustments during the campaign. They partnered with Dynata to conduct Brand Lift measurement.

Dynata implemented a solution that delivered granular Brand Lift results within a day of an ad airing. This provided rapid insights into message performance and how ads shaped voter perceptions. The impact was significant: the campaign saw an 8-point increase in candidate familiarity and 100% candidate recall among exposed households. With Dynata's speed and accuracy, Comcast Advertising was able to optimize messaging in real time, ensuring their investments drove maximum impact.

Comcast Advertising