Case Study: Bain & Company achieves real-time consumer intent insights with Dynata

Bain & Company powers weekly consumer intent tracking with Dynata’s 900-1,125 respondent CHI

Bain & Company, a global management consulting firm, needed a more direct and timely measure of U.S. consumer intent to overcome the lag and narrative bias of traditional indicators. They partnered with Dynata to create the Consumer Health Index (CHI), requiring trusted, high-frequency data that could withstand scrutiny from the finance community.

Dynata implemented a solution involving weekly surveys with a large monthly sample of first-party respondents, enabling income-based segmentation for detailed analysis. This provided Bain with earlier visibility into shifting consumer behaviors and credible insights for senior decision-makers. The partnership delivered a resilient, cost-effective tracking model that performs reliably across economic cycles.

Bain & Company