Case Study: Air France KLM achieves faster, richer brand insights with Dynata

Air France KLM doubles dashboard users and logs 15,000 accesses with Dynata

Air France KLM faced the challenge of needing faster, data-led insights into its customers and brand performance amid the financial pressure and uncertainty brought by the COVID-19 pandemic. The airline sought to transform its annual brand study into a continuous tracker across 22 countries, requiring a centralized dashboard to inform decision-making while optimizing its research budget. They partnered with vendor Dynata to address this need.

Dynata implemented a solution leveraging its proprietary panel, technology platform, and services to create a centralized, user-friendly dashboard. The results included a two-fold increase in monthly dashboard users and over 15,000 accesses within 18 months, enabling Air France KLM to spot trends, address issues, and improve its decision-making process in real time.

Air France KLM