Case Study: A.D. Laskey Consulting achieves cost-effective concept testing insights with Dynata Samplify

A.D. Laskey Consulting uncovers key insights for snack food company with Samplify®

A.D. Laskey Consulting (ADLC), a Silicon Valley research firm, worked with a rapidly growing snack food company that needed consumer insights to support its move into retail distribution. The challenge was to test multiple snack concepts and packaging ideas on a limited budget, without the high cost of traditional custom research.

To meet the need, ADLC used Dynata’s Samplify® agile DIY research platform, leveraging Dynata’s consumer panel and real-time survey results to run fast, targeted concept tests. Dynata helped ADLC deliver completed analysis in under two days at roughly one-quarter the cost of comparable custom research, and the findings led the client to adjust product formulations, packaging, and retail positioning based on consumer preferences.

A.D. Laskey Consulting

Anastassia Laskey

President