Case Study: Equinix achieves uniform, global, legally compliant email signatures with Dynasend

Equinix - Customer Case Study

Equinix, Inc., a global data center company connecting more than 4,000 organizations, needed a unified, legally compliant email signature solution for roughly 2,800 employees across 30 strategic markets. They engaged Dynasend to deliver a centralized "text-and-logo" email signature program that would support multi-language content, country-specific legal disclaimers, social links, a customer survey link, and a text-only version for Apple devices.

Dynasend implemented a location-driven signature system with IF/THEN logic for legal text, country-specific website URLs, language variants, reporting, and simplified user instructions, delivering a demo within 24 hours and a full global rollout in about 10 weeks. The program saw rapid adoption — about 1,250 users within 48 hours and 1,950 after two weeks — while enabling near-real-time corrections and streamlined onboarding of new employees, achieving Equinix’s goals for consistent global branding and easy management.

Equinix