Case Study: Columbia University Athletics achieves a streamlined, customizable Outlook signature rollout across 24 sports with Dynasend

Columbia University - Customer Case Study

Columbia University’s Athletics Department needed a uniform, easy-to-manage Outlook signature solution for roughly 175 coaches, trainers and staff across 24 sports plus administration and athletics development. The department required a highly customizable tool — vendor Dynasend was engaged to deliver an Outlook signature program that could handle optional football photos, selective Facebook/Twitter/Instagram links, seasonal camp links, team-specific donation (“Make a Gift”) buttons, Ivy League Digital Network icons, multiple phone numbers and cross-platform compatibility.

Dynasend delivered a “text-and-logo” Outlook signature program with two signature variations and a simple three-step user flow, building in all requested customizations and opt-out options. Dynasend provided a working demo within 24 hours, implemented changes within 24 hours of requests, and had the program ready for rollout in about three weeks; the result was a department-wide deployment covering ~175 users across 24 sports, a streamlined onboarding process for future hires, and ongoing support to maintain consistency and usability.

Columbia University