Case Study: Toyota Danmark achieves centralized brand control and empowered local dealer marketing with Dynamicweb

Toyota - Customer Case Study

Toyota Danmark, which sells about 15,000 new cars a year and consistently ranks among the top five car brands in Denmark, needed a way to empower independent local dealers to run safe, branded local marketing and create localized online content (events, open houses, used-car listings) while ensuring consistent brand recognition and responsive design. They selected Dynamicweb to deliver a CMS/marketing platform that would enable both centralized national campaigns and dealer-level local marketing.

Dynamicweb implemented a multi-site solution with individual dealer sub sites that Toyota Danmark can push national content to while dealers create and promote their own local news, events and used-car selections. The Dynamicweb solution delivered economies of scale—lower start-up, maintenance and operation costs—improved dealer online presence, and a dealer learning community to boost local marketing skills, resulting in greater interaction with customers and satisfied dealers.

Toyota