Case Study: Tingstad achieves B2B e‑commerce transformation and a modern online store with Dynamicweb

Tingstad - Customer Case Study

Tingstad, one of Norway’s largest specialists in fastening technology and gaskets (annual turnover NOK 1.26 billion), was held back by an outdated B2B online store where only 5% of sales ran through the web. Looking for a complete digital transformation, Tingstad chose the Dynamicweb platform (CMS, Marketing, PIM, Distribution) with Degree as implementation partner to build a modern, B2B‑focused e‑commerce solution.

Degree implemented Dynamicweb after an insight phase, rebuilt the PIM for over 30,000 SKUs, specified and tested API integrations with ERP, and used DevOps collaboration to deliver a staged launch in November 2020. The Dynamicweb solution enabled real customer testing, smoother search, cart and checkout flows, and a scalable foundation for campaigns and further growth—Tingstad reports markedly improved user experiences and a platform ready to drive more online sales.

Tingstad

Arne Nafstad

IT manager