Case Study: The Lorenz Corporation achieves scalable eCommerce, ERP integration, and digital sales growth with Dynamicweb

The Lorenz Corporation - Customer Case Study

The Lorenz Corporation, a long-established publisher and distributor of sheet music, faced reliability and scalability problems from a mix of a home-grown system and an open-source platform, and needed a modern, fully integrated solution to support growing digital content sales. They turned to Dynamicweb for a fully integrated eCommerce platform and Dynamics AX integration to replace their unstable setup and enable a stronger digital strategy.

Dynamicweb built a fully integrated eCommerce website (first launched in 2014, with two additional brand sites and a refreshed main site in 2020), implementing facets for filtering thousands of SKUs, composer-aware search results, and digital product sales and instant downloads. The Dynamicweb solution cut manual effort—saving the equivalent of 1–2 full-time roles per year—reduced total cost of ownership, and helped digital products become a growing segment of The Lorenz Corporation’s sales.

The Lorenz Corporation

Reiff Lorenz

Chief Information Officer