Case Study: Th Marthinsen achieves real-time product updates and increased customer engagement with Dynamicweb

Th Marthinsen - Customer Case Study

Th Marthinsen, a Norwegian silverware manufacturer established in 1883, faced challenges managing a large assortment sold both direct-to-consumer and through many retail partners, needing better product data handling, clear B2C and B2B navigation, and marketing tools. They engaged Dynamicweb (via partner Novicell) and chose Dynamicweb’s all‑in‑one platform to address these needs.

Novicell built a new store on Dynamicweb with live ERP integration, a built‑in PIM, improved filters, and a digital marketing module for segmented newsletters. The Dynamicweb solution now delivers always‑updated prices and stock, full control and overview of products and variants, and has enabled many targeted newsletters—resulting in higher customer satisfaction and increased engagement.

Th Marthinsen