Case Study: Danish supplier PLUS increases sales and customer satisfaction with Dynamicweb's scalable B2C eCommerce & PIM

Scalable B2C Ecommerce and PIM Solution for Optimizing Sales Processes

PLUS, a leading Danish supplier of outdoor fencing, doors, locking stands and garden furniture, wanted to move beyond inside‑out, technical‑spec communication to better support end customers through the shopping journey. To do that PLUS chose Dynamicweb’s all‑in‑one ecommerce platform with integrated PIM and CMS to create a digital shopping exhibition that inspires customers and simplifies the purchase process.

Dynamicweb implemented an integrated solution—PIM to manage product data and assets, a user‑friendly CMS, rich filtering and inspirational visuals, and a punch‑out commerce flow that lets customers print shopping lists or push items into local partner carts while keeping PLUS branding intact. The results include excellent performance (Google PageSpeed 95/100), a 0.68% conversion rate for punch‑out referrals and one partner reporting that over 70% of those referrals convert to completed orders, driving improved sales and customer satisfaction for PLUS.

PLUS

Lars Højsgaard

Chief Executive Officer