Case Study: Randers Tegl achieves 53.7% more traffic and 169 leads with Dynamicweb

Randers Tegl - Customer Case Study

Randers Tegl, a leading Northern European brick manufacturer, needed an inspiring online showcase for its exclusive Ultima brick aimed at architects who prioritize creativity and material expression. To present Ultima as the architects’ preferred choice, Randers Tegl worked with Dynamicweb, using the Dynamicweb All‑in‑One platform with a HubSpot integration to deliver an unusually visual, UX‑driven site that highlights the product’s unique long format and design potential.

Dynamicweb implemented an immersive Ultima universe featuring a horizontal drag slider, parallax moodboards, high‑performance visuals, and utilities like a visual configurator, brick/mortar calculator, search engine and webshop, all tied into HubSpot for data, behavior and retargeting optimization. The Dynamicweb solution generated 169 leads and increased site traffic by 53.7% year‑on‑year, strengthening dialogue with architects and boosting engagement for the high‑end Ultima brand.

Randers Tegl