Case Study: PGL Holidays achieves higher bookings and customer engagement with Dynamicweb

PGL Holidays - Customer Case Study

PGL Holidays, a UK leader in school, youth and family activity courses and summer camps, needed to simplify a complex, feature‑rich website so it was consistent, compatible and user‑friendly across devices and audiences. To meet the needs of five separate marketing organisations with different demographics and approaches, PGL Holidays engaged Dynamicweb to provide a single‑site solution built around dynamic theming, bespoke content management and common custom modules.

Dynamicweb delivered a secure Dot.Net/C# implementation with live back‑office integration, full holiday search, booking, payment and user‑management systems, multilingual support (English, Spanish, French) and protections for children’s data. The new site drove measurable gains: time on site +20%, sessions +14%, bounce rate down 13%, adventure sessions +18% and adventure bookings +11%, web bookings now 30% of all bookings (+5%), school bookings up and job applications via the site +29.5%, alongside improved customer satisfaction.

PGL Holidays