Case Study: Outfit International achieves a unified multi‑site e‑commerce platform and Click & Collect to support local retailers with Dynamicweb

Outfit International - Customer Case Study

Outfit International, a Denmark-based B2C retailer established in 1976 that sells hunting and outdoor equipment across Europe, faced the challenge of running multiple online brands while preserving customer loyalty to local retailers. They needed a single e‑commerce platform to support two brands and 11 eCommerce sites and to provide a Click & Collect function that would integrate and respect local retailers.

Dynamicweb delivered a unified platform to manage both brands and all 11 sites and implemented the required Click & Collect functionality, enabling omnichannel shopping and retailer integration. By using Dynamicweb, Outfit International consolidated site management, preserved local retail relationships, and launched a retailer-friendly Click & Collect service that improved customer convenience and operational consistency across its sites.

Outfit International

Nikolaj Trier

Manager Sales Support & E-commerce