Case Study: NST achieves increased traffic and streamlined content management with Dynamicweb

NST - Customer Case Study

NST, the UK’s leading educational travel company for primary and secondary schools, partnered with Dynamicweb to reposition itself as the online expert in curriculum‑linked trips. NST’s brief was a clear, fast, mobile‑friendly website that showcased its services, USPs and safety credentials, saved teachers time, and delivered a user‑experience‑driven, task‑based site built on Dynamicweb’s CMS platform.

Dynamicweb implemented a centralized, easy‑to‑use CMS that shares content across product pages, advanced multi‑criteria search, multi‑site readiness and secure live back‑office data integration via web services. The new Dynamicweb solution drove significant year‑on‑year increases in sessions and unique visitors, strengthened NST’s digital strategy, and is now used internally by customer‑facing teams as a training resource.

NST

Graham Sadler

IT Director