Case Study: New Feet achieves dealer self-service and faster retailer support with Dynamicweb eCommerce Suite

New website with PIM and integration to support retailers with self-service portals

New Feet, a Denmark-based, 100% dealer-focused footwear brand, needed to replace its seven-year-old website to better support branding and dealer/reseller workflows around two large annual collections. They selected Dynamicweb’s eCommerce Suite with integrated PIM to combine CMS, PIM and eCommerce capabilities and address both consumer-facing and partner needs.

Dynamicweb delivered an all‑in‑one solution featuring a digital warehouse and dealer/reseller self‑service portals where stores can log in to access full product and marketing data, and the platform is ERP‑integration ready for launching new market webshops. The Dynamicweb implementation gave New Feet a clearer overview of its large product range, reduced administrative work for dealers and resellers, and sped up retailer service by providing instant access to product information and marketing materials.

New Feet