Case Study: Mireille NV future-proofs e-commerce and streamlines B2B reordering with Dynamicweb

Mireille - Customer Case Study

Mireille, a Belgian apparel and textile company with over 60 years of history, needed to modernize its web and e-commerce platform ahead of an ERP migration and to support more advanced business tools. NORRIQ built a new platform around the Dynamicweb e-commerce solution and a tailored template- and integration engine to address complex B2B ordering — particularly the reordering of workwear across many employees and locations — and migrated historical ERP data so customers could continue to reorder without rebuilding lists.

Using Dynamicweb’s flexible e-commerce module and expandable data fields, NORRIQ implemented a customer portal with a tailored reordering workflow, automatic merging of identical order lists to eliminate redundant data, and customer-specific assortments and approval flows. The Dynamicweb-based solution futureproofed Mireille’s main sales channel, greatly improved site performance and reduced manual maintenance for administrators, and gave customers state-of-the-art tools to manage employee orders across multiple locations, strengthening long-term customer relationships.

Mireille