Case Study: Millarco International achieves greater automation and faster market expansion with Dynamicweb

Millarco International - Customer Case Study

Millarco International, a Danish wholesaler of tools, garden equipment and grills selling primarily to Nordic hardware stores, struggled to control product information across a complex B2B/B2C landscape. With roughly 3,000 products and 1,525 retailers in 16 countries, manual maintenance and frequent price changes made platform management slow and error-prone. Millarco turned to Dynamicweb to modernize their commerce and product information setup using Dynamicweb PIM integrated with Microsoft Dynamics AX and a flexible CMS.

Dynamicweb delivered a fully integrated solution—AX + Dynamicweb PIM—with InDesign integration, a flexible CMS for marketing, and a direct data feed to Byggebasen, consolidating all product data in one place. The implementation reduced manual processes and phone calls, improved self-service and content quality, and accelerated product launches and market expansion; Millarco now manages its 3,000 SKUs for 1,525 retailers across 16 countries with higher automation, happier staff and more time for sales.

Millarco International

Carsten Fonnesbæk

Marketing Manager