Case Study: Magnusson & Freij achieves automated, scalable ecommerce and Jeeves ERP integration with Dynamicweb

Magnusson & Freij - Customer Case Study

Magnusson & Freij, a Swedish wholesaler offering over 7,000 consumable items, faced high-volume transactions that required a fast, secure ecommerce solution and tighter integration with their Jeeves ERP. Much of their operation was manual, consuming administrative resources, so they turned to Dynamicweb to deliver a modern, integrated ecommerce platform.

Dynamicweb implemented its All‑in‑One platform (via Swedish partner Softgear), enabling Jeeves ERP integration, reuse of existing customer data, and a user-friendly storefront with search suggestions and streamlined checkout for the full 7,000‑product range. As a result, Dynamicweb helped Magnusson & Freij automate and rationalize many tasks, reduce costs, simplify maintenance, and gain detailed customer insights (purchasing statistics, order status, inventory), which they use to continuously improve the online shopping experience and boost conversions.

Magnusson & Freij

Krister Pettersson

Chief Executive Officer