Case Study: Lyspunkt achieves omnichannel brand consistency and increased sales with Dynamicweb

Lyspunkt - Customer Case Study

Lyspunkt is a Danish interior design retailer specializing in exclusive lamps that wants to compete on experience rather than price. To differentiate in a price-driven market they needed an online presence that delivered inspirational content, expert knowledge and a seamless link between physical stores and e‑commerce. Lyspunkt selected Dynamicweb and its B2C e‑commerce solution (integrated with Dynamics AX) to deliver that unified, high‑end shopping experience.

Dynamicweb implemented a fully integrated e‑commerce platform syncing product, price and text updates from Dynamics AX, handling variants, shop‑specific assortments, in‑store purchase devices, commission tracking and an integrated “My Lyspunkt” customer center, plus Solr search and marketing features. The launch—built with Dynamicweb and partner INET‑DESIGN—generated immediate customer orders during the launch weekend, established a consistent cross‑channel brand experience and quickly became part of Lyspunkt’s business strategy, improving branding and increasing sales.

Lyspunkt