Case Study: Louis Poulsen achieves doubled online sales and <4-month ROI with Dynamicweb Ecommerce

Louis Poulsen - Customer Case Study

Louis Poulsen Lighting A/S, a Danish maker of designer lighting, needed a B2C online universe that matched its quality and Scandinavian design while showcasing the full product catalogue, increasing brand awareness, enabling direct sales, and combating counterfeiters. To achieve this they partnered with Dynamicweb and implemented the Dynamicweb Ecommerce platform.

Dynamicweb built a new B2C ecommerce site and design that prioritised the buying experience and brand DNA; the result was industry-leading conversion rates and order sizes, an ROI in under four months, and a doubling of online sales in the second and third years driven by top Google rankings, strong conversion metrics, and a very low bounce rate.

Louis Poulsen