Case Study: LEGO store kubbabudin.is achieves nationwide online reach and hundreds of orders in week one with Dynamicweb

LEGO - Customer Case Study

LEGO (operated by kubbabudin.is) needed a B2C webshop to make its ~600 products across 32 themes available to customers across Iceland while simultaneously migrating from AX to LS Retail NAV and replacing the existing A4 webshop. They selected Dynamicweb — using the Dynamicweb platform with the Rapido 3.2 starter and DW LS Retail Integration — to build a fresh LEGO webshop that would integrate with their LS Omni/LS Retail rollout and support multiple payment, delivery, and pickup options.

Dynamicweb implemented a single Dynamicweb application to run kubbabudin.is (LEGO) and the future A4.is, integrating via LS Omni so product data syncs from LS Retail and orders are automatically processed back into LS Retail. The site, styled by partner Advania, went live just before Black Friday and handled hundreds of orders in its first week, enabling nationwide shipping/pickup and streamlining order processing; work on A4.is is ongoing.

LEGO