Case Study: Lauridsen achieves centralized management of three webshops and faster time-to-market with Dynamicweb

Lauridsen - Customer Case Study

Lauridsen faced an outdated web setup with time-consuming product-data workflows while pursuing a growth strategy to boost revenue, customer satisfaction and employee satisfaction — including expansion into Poland. To scale and simplify operations they chose Dynamicweb, implementing its web and PIM capabilities (delivered with partner No Zebra) to replace their legacy solution.

Dynamicweb delivered a single platform hosting three responsive webshops, two PIM warehouses and three languages, tightly integrated with Lauridsen’s Visma Business ERP and personalized customer pricing. The PIM now manages ~5,000 product numbers, speeds time-to-market, reduces manual work and increased site traffic on all shops (more than 300% on ilrt.dk), alongside higher revenue, improved customer feedback and greater employee satisfaction.

Lauridsen

Daniel Blicher Lauridsen

Marketing Project Manager