Case Study: KWPN (Royal Dutch Sport Horse) achieves increased memberships and streamlined member services with Dynamicweb

KWPN - Customer Case Study

KWPN, the Royal Dutch Sport Horse studbook based in the Netherlands with some 22,000 members and roughly 10,000 new foals a year, faced fragmented content and services spread across many websites and CMSs, which made maintenance, branding and member services costly and time-consuming. To consolidate and modernize its online presence and optimize member services, KWPN selected the Dynamicweb platform/CMS.

Using Dynamicweb, KWPN implemented a single, responsive online platform with a two‑way ERP integration for member profiles, horses and events, single sign‑on, an improved KWPN Horses/stallion database, personalized content and automated e‑mail marketing. The Dynamicweb solution made forms and searches easier, enabled mobile use and streamlined content management, resulting in increased memberships, higher member satisfaction, more online sales and greater operational efficiency.

KWPN