Case Study: INOX achieves a modern B2B ecommerce portal and streamlined customer self‑service with Dynamicweb

INOX - Customer Case Study

INOX, a Danish supplier of bars, plates, tubes and fittings since 1978, needed to revitalize its digital presence to make B2B buying easier, reduce manual ordering, and stand out from competitors. They engaged Dynamicweb partner DIS/PLAY to deliver a new visual identity and an online B2B self‑service portal built on the Dynamicweb All‑in‑One platform.

DIS/PLAY implemented a Dynamicweb solution using the All‑in‑One platform and the standard Integration Framework to sync inventory with INOX’s ERP, while rolling out a refreshed corporate identity across website, campaigns and assets. The result is a combined corporate website and B2B e‑commerce portal that positions INOX as a modern digital company, reduces manual processes through customer self‑service, and is already showing improved performance in Google Analytics as INOX progresses with product branding and SEO — all powered by Dynamicweb.

INOX

Henry Hansen

Chief Executive Officer