Case Study: Hummel achieves streamlined B2B ecommerce and reduced manual workflows with Dynamicweb

hummel - Customer Case Study

hummel, a Danish fashion and sports brand with a global presence, needed a new B2B ecommerce solution to support online growth and reduce heavy manual workflows. The company required a platform that integrated 100% with its ERP (Microsoft Dynamics NAV) and Pebblestone Fashion PIM, could handle large product assortments and many variants, display dealer-specific assortments, pricing and inventory, and include a product configurator for custom team sportswear — and selected the Dynamicweb platform to meet these needs.

Dynamicweb implemented a single B2B and B2C platform integrated with Dynamics NAV/Pebblestone, delivering targeted product views, advanced filtering, a standard Dynamicweb product configurator, and a user-friendly order matrix that shows variant stock and delivery dates. The Dynamicweb solution reduced duplicate maintenance across systems, cut costs and manual workload, secured a good return on investment, and gave retailers real-time visibility of inventory and delivery times for a faster, more efficient ordering experience.

hummel