Case Study: HD2412 achieves automated, multilingual, content-driven ecommerce with Dynamicweb

HD2412 - Customer Case Study

HD2412, part of HedeDanmark and a B2B specialist in Christmas trees, faced changing buyer behavior and needed to move from phone‑based ordering and manual product updates to a content‑rich, self‑service webshop. They required online access to negotiated prices, real‑time stock and pricing, automated product data enrichment, and a multilingual site (Danish, German and a new English webshop). To meet these needs they chose Dynamicweb’s all‑in‑one platform (CMS + Ecommerce + Dynamicweb PIM) integrated with their ERP.

Dynamicweb implemented an ERP‑integrated webshop with Dynamicweb PIM and CMS, enabling customer logins for discounts and order history, automated price/stock updates, fast multilingual publishing, and a knowledge‑driven product experience. The result: rapid customer adoption and positive feedback, many daily manual tasks replaced by automated workflows, accurate real‑time stock and pricing on the webshop, quicker launches across HedeDanmark, and more time for HD2412 to develop products and grow the business.

HD2412

Julie Faurholt Hagel

Ecommerce Manager