Case Study: Symmetrica achieves +800% website traffic and +24% turnover with Dynamicweb

Fully Integrated B2B and B2C Solution with Enhanced Product Information

Symmetrica, one of Romania’s largest vibropressed paving producers, needed to introduce a refreshed brand and revamped product portfolio online for both B2C and B2B audiences. To do this they engaged Dynamicweb and used the Dynamicweb platform to build a new portal that could present products and information in two tailored ways for retail and trade users.

Dynamicweb implemented an integrated online management system and responsive website with an easily switchable B2C/B2B interface, product selection and cart with quotation forms, visitor analytics and social integration. The new site drove measurable impact: +800% increase in website traffic, over 4,000 unique visitors per month, +24% turnover growth (2014–2017), 1.7 fewer clicks to desired information, improved product presentation and a repositioning from mainstream to premium.

Symmetrica

Sebastian Bobu

Executive Director