Case Study: Fredericia Furniture A/S achieves unified product information and streamlined dealer services with Dynamicweb

Fredericia Furniture A/S - Customer Case Study

Fredericia Furniture A/S, a Danish maker of classic designer furniture sold through an international dealer network, struggled with fragmented product data kept in Excel and a separate catalog generator while only master data lived in Dynamics NAV. Manual, error-prone product entry was time-consuming and required expensive external consultants, so the company moved to Dynamicweb and Perfion PIM to centralize and streamline product information.

Dynamicweb, together with partner PicoPublish and designer Uncle Grey, delivered a responsive website and a tightly integrated solution that imports product data from Perfion into Dynamicweb, syncs with Dynamics NAV, and uses scheduled data integration, named item lists, JSON caching and improved search indexing. As a result, Fredericia Furniture A/S can serve dealers and media with rich, high-resolution assets and detailed product stories, give employees across branches access to a single source of truth, reduce reliance on costly consultants, and better manage extensive content — benefits Dynamicweb helped them achieve since the 2011 rollout.

Fredericia Furniture A/S

Hanne Skovbo

S&OP Manager