Case Study: Ege Carpets achieves 1,600+ leads and streamlined product launches with Dynamicweb

Ege Carpets An aesthetical webshop to inspire and educate customers

Ege, a B2B carpet manufacturer established in 1938, needed a more inspiring, informative webshop to serve architects and designers and to streamline internal processes. Their old site forced them to assign web codes at launch—preventing product enrichment with images and descriptions beforehand—and sample requests were slow to reach sales, making product launches and customer interactions inefficient. Ege chose Dynamicweb to support a modern digital storefront with CMS, PIM and ERP integration.

Dynamicweb implemented a custom-designed site with Dynamicweb PIM, seamless ERP syncing, richer product filtering, integrated sustainability storytelling, and instant notification forms for sample and sales inquiries. The new workflow lets Ege stage products in the PIM weeks before launch to fully enrich content, and the site quickly became their top lead generator: over 1,600 relevant leads in three months, a 6% growth in the customer database, and a 250% increase in clicks to the physical-sample page in four months.

Ege