Case Study: Erik Larsen & Søn achieves personalized B2B eCommerce with Dynamicweb

DynamicWeb solution with B2B and B2C eCommerce with PIM

Erik Larsen & Søn, a Danish supplier of iron, steel, pipes, fittings, and construction-related profile solutions, wanted to strengthen its digital presence and improve B2B eCommerce. To better serve customers, the company needed a personalized webshop with customer-specific pricing, quote handling, access to accurate product master data, and the ability for customers to manage employee roles and permissions. Dynamicweb provided the eCommerce and PIM foundation for the project.

With Dynamicweb, Erik Larsen & Søn implemented a tailored B2B webshop that supports personalized prices, custom quotes, favorite lists, and advanced user-rights management for customer organizations. Product data is centrally managed through PIM with automated categorization and filtering, helping ensure complete and accurate information across the webshop. The result is a more efficient and user-friendly digital commerce experience that has improved customer service and strengthened the company’s B2B sales capabilities.

Erik Larsen & Søn