Case Study: Duroc Machine Tool improves digital product discovery with Dynamicweb

Duroc Machine Tool manages 500,000 product records with Dynamicweb

Duroc Machine Tool, a leading supplier of machining solutions in the Nordic and Baltic regions, faced the challenge of an outdated digital presence that hindered its ability to compete. Without a Product Information Management (PIM) system, their product data was unstructured and limited, which negatively impacted lead generation and customer engagement. The previous website was also difficult to manage, creating inefficiency for content editors. They partnered with vendor Dynamicweb to address these issues.

Dynamicweb implemented a solution using DynamicWeb 9 and Swift, featuring a CMS and PIM that supports eight languages. This system manages approximately 500,000 product records and integrates with tools like ActiveCampaign and Vloxq for lead management and quote generation. The results allowed Duroc to present its entire product range with comprehensive information and technical data, enabling customers to get significantly further in their purchasing journey. The new website has positioned Duroc well ahead of its competitors.

Duroc Machine Tool