Case Study: Elbi Electric boosts B2B growth and user experience with DynamicWeb

Driving Growth and Enhancing User Experience

Elbi Electric & Lighting, a leading importer and independent distributor of electrical equipment in Romania, needed a tailored B2B platform to serve more than 10,000 customers with personalized pricing and real-time stock information. Working with Dynamicweb, they sought a solution that could bring live data from Microsoft Dynamics NAV into a web interface and reduce the delays and discrepancies caused by manual or interval-based updates.

Dynamicweb implemented its all-in-one Commerce Suite, integrated natively with Microsoft Dynamics NAV, to deliver real-time customer pricing, stock visibility, financial/accounting information, automated order transfer, stock reservation, and improved support workflows. The result was increased sales force efficiency and revenue growth, with active visitors up 200%, active sessions up 300%, and B2B orders now representing 10% of distribution revenue, with a target of 25% in the next 2–3 years.

Elbi Electric