Case Study: Dermalogica achieves improved product discovery and increased conversions with Dynamicweb

Dermalogica - Customer Case Study

Dermalogica (distributed in Denmark by Faerch A/S) faced poor site search and filtering, time-consuming product enrichment done in their financial system, and no way to surface alternatives when items were out of stock — all of which hindered customers from finding and buying products. They engaged Dynamicweb, using its Rapido/eCommerce Suite with a PIM setup, to resolve these issues.

Dynamicweb implemented stronger search and filtering, a central PIM for direct product enrichment, related-product logic for out-of-stock items, and rolled out three B2C shops plus a B2B portal (Kosmetolognet). The solution launched in under four months, made products easier to find, increased the likelihood of purchase by showing alternatives, and automated manual processes so the team could focus on better content and customer experience.

Dermalogica

Lars Færch

Chief Executive Officer