Case Study: Danish Agro achieves a unified global digital platform and major e-commerce growth with Dynamicweb

Danish Agro - Customer Case Study

Danish Agro, a global group of 80 agro‑industrial companies with more than 4,500 employees, needed a single, flexible digital platform to gather all subsidiaries, support ecommerce, digital marketing and multilingual content. They engaged Dynamicweb partner Novicell to deliver the solution, using the Dynamicweb All‑in‑One Business Platform as the foundation.

Novicell implemented Dynamicweb to deliver a 16‑language corporate site with local editors, a B2C shop integrated with Dynamics NAV, and a B2B shop integrated with Dynamics AX (with Perfion PIM planned), all using Dynamicweb items for consistent content management. Dynamicweb’s scalability and integration capabilities enabled easy rollout of new subsidiaries and centralized asset management, and produced strong results: danishagro.dk traffic +19%; danishagroshoppen.dk organic searches +307%, sessions +285%, transactions +208% and turnover +52%; hattingagro.dk conversion +62% and traffic +13%.

Danish Agro

Lise Vølund

Head of Marketing