Case Study: Danbo achieves 29% increase in product-keyword traffic and #1 ranking for "Møbler" with Dynamicweb

Danbo - Customer Case Study

Danbo, a national Danish furniture chain in the In2House franchise, faced SEO dilution because each store ran its own city-specific domain (e.g., viborg.danbo.dk), scattering link equity and visibility. To consolidate online presence they partnered with Novicell and launched a single site built on the integrated Dynamicweb platform, using its ecommerce, CMS and Marketing tools — including the built‑in keyword analysis — to enable SEO and content optimization.

Using Dynamicweb to centralize danbo.dk and optimize keywords and content delivered clear results: product-related keyword traffic increased by 29%, and Danbo moved from outside the top 50 to #1 for the keyword “Møbler.” The Dynamicweb-based solution also produced ongoing growth in online sales and brand awareness and strengthened cross‑channel interaction between the website and physical stores.

Danbo

Thomas Hagerup

Managing Director