Case Study: ID (Identity) achieves scalable, future-proof B2B e-commerce and PIM with Dynamicweb

Corporate website and B2B eCommerce with DynamicWeb PIM

ID Identity, a leading Danish manufacturer of corporate clothing, needed to replace an outdated corporate website and dealer shop with a technically stable, high‑performance digital solution. They engaged Dynamicweb partner Co3 and specified a Product Information Management requirement, but wanted a simpler, lower‑cost alternative to the major PIM systems — ultimately evaluating and selecting Dynamicweb PIM within the Dynamicweb All‑in‑One platform.

Co3 implemented Espresso 4.0 on Dynamicweb 9 powered by Dynamicweb PIM to deliver a turnkey ecommerce and PIM solution that covered about 60% of ID Identity’s initial technical requirements out of the box, reduced integrations and complexity, and added fast B2B variant ordering and a download manager for product data and media. The result is a future‑proof, higher‑performing site embraced by customers, lower cost versus large PIMs, and a scalable platform that lets ID Identity continue their PIM rollout with minimal training.

ID Identity