Case Study: Clemco achieves fully digitalized B2B e‑commerce, scalable catalog management and improved Google visibility with Dynamicweb

Clemco - Customer Case Study

Clemco is a Danish wholesaler and project business specializing in industrial coating of steel and buildings that wanted to move from a first‑generation website to a fully digitalized B2B ecommerce platform. The primary challenge was building a user‑friendly B2B solution capable of managing thousands of products and more than 10,000 item numbers in a single catalogue, while converting 40% of existing customers into digital users and ultimately shifting 40% of future orders online. Clemco engaged Dynamicweb (implemented with partner No Zebra) to deliver the ecommerce and digital marketing functionality needed.

Using standard Dynamicweb functionality, the project delivered a responsive, easy‑to‑manage ecommerce site with improved information hierarchy, personalization and digital marketing/SEO capabilities. Dynamicweb’s solution made the large catalogue accessible and has already driven measurable visibility gains — several products and product categories rank in Google’s top 5 — yielding new visitors and customers and laying the groundwork to increase registered users, session length and online orders.

Clemco