Case Study: bellissa HAAS achieves 62% visitor growth and an automated PIM-powered B2C webshop with Dynamicweb

bellissa HAAS - Customer Case Study

bellissa HAAS GmbH, a leading metal and gardening supplier in the DACH region, moved from a 30-year B2B focus into B2C in 2021 and needed an aesthetic, story-driven webstore that would inspire end customers while giving them more control over product information. To address these needs, bellissa HAAS chose Dynamicweb and its eCommerce Suite with integrated PIM to replace manual product enrichment alongside their existing Microsoft Dynamics Business Central setup.

Dynamicweb (implemented with partner Kumavision) delivered a responsive, multilingual site that combines a B2C webshop, customer portal and dealer search with Business Central integrated to the Dynamicweb PIM. The launch gave immediate impact: a 62% increase in visitors within two months, automated product-information workflows, faster content updates, fewer manual errors and clear time savings for teams—demonstrating Dynamicweb’s measurable contribution to efficiency and brand presentation.

bellissa HAAS

Birgit Kocher

Head of Product Management and Innovations