Case Study: Beijer Ref achieves increased online sales and customer self-service across four B2B brands with Dynamicweb

Beijer Ref Fully integrated multiple B2B eCommerce solutions with PIM connected to their ERP system, Microsoft Dynamics AX

Beijer Ref – through four of its businesses (H. Jessen Jürgensen, Aircon Teknik, Armadan and BKF‑Klima) – needed a new B2B ecommerce solution that could be scaled across the group. With MeDaPro chosen as the PIM and Dynamics AX as the ERP, the challenge was to deliver four linked webstores that share integrations and product data while meeting each company’s specific needs.

Dynamicweb delivered a Rapidо ecommerce implementation integrated with the PIM, with Twins building a web service to import each business’s configured PIM data so product pages and overviews are auto-generated. All four sites run in the same Dynamicweb solution, so integration and custom development were done once, yielding increased online sales, better product search and filters, improved self‑service (order status, history, invoices), and freed-up employee time as marketing features are adopted; the first two sites are live at www.hjj.dk and www.airconteknik.dk.

Beijer Ref