Case Study: Fri BikeShop achieves 382% online revenue growth and omni-channel retail success with Dynamicweb

B2C Omni-Channel Uniting User Experience, Data and Intelligent Marketing

Fri Bikeshop, Denmark’s largest bike retailer with 88 stores, wanted to reinvent its business by unifying in-store and online experiences so customers could find the right bike and equipment for their needs. To achieve a single omni-channel platform that combined brick-and-mortar and ecommerce, Fri Bikeshop chose Dynamicweb’s All‑in‑One platform, integrated with their product catalog and custom frontend logic.

Dynamicweb implemented an integrated solution linking ecommerce, the stock API, ContextCart and the “Free Update” intranet to power features like intelligent stock visibility, a purchase-or-quote flow, and “pick and try” test‑ride bookings for local stores. The Dynamicweb solution delivered strong results: +142% conversions, +382% online revenue, thousands of test‑ride bookings (over 800/week), +98% more mobile/tablet visitors and +1,400% more shop requests, while streamlining order handling and driving store visits.

Fri Bikeshop

Mathias Duelunde

Commerce Manager