Case Study: Philipson Wine achieves a 75% conversion increase and 180% more mobile conversions with Dynamicweb

B2C eCommerce focusing on the user experience raise the conversion rate by 75%.

Philipson Wine, the largest online wine store in Denmark and a leading importer and distributor, faced a fragmented product-data setup, an outdated webshop design with unnecessary clicks, and no responsive experience for growing mobile traffic. To address this, they engaged Dynamicweb and adopted its updated eCommerce platform and CMS (with integrations to tools like Perfion, Clerk.io and ActiveCampaign).

Dynamicweb implemented a responsive Dynamicweb eCommerce/CMS solution integrated with a PIM, streamlining content and product-data management and simplifying the shopping experience. The new setup increased overall conversion rate by 75%, delivered 180% more mobile conversions, and enabled Philipson Wine to store and display over 20,000 customer quotes and wine reviews.

Philipson Wine