Case Study: Horticultural distributor McHutchison boosts online sales and streamlines order management with Dynamicweb

B2B NAV eCommerce with self-service and customer-specific pricing

McHutchison, a North American wholesale plant broker founded in 1902, needed to increase sales without adding staff and respond to customers demanding a modern digital ordering experience. To stay competitive in the B2B distribution space and better serve buyers, McHutchison engaged Dynamicweb to modernize their site and integrate with their Dynamics NAV ERP.

Dynamicweb implemented an almost 100% real-time ERP integration that supports consolidated customer orders that can be split over time, on-site adjustments to open orders, complex customer-specific pricing, projected inventory availability up to 26 weeks, and enhanced product search and reporting. As a result, customers are placing more orders via the website, are self-servicing order adjustments, and are using the new reporting tools to inform future purchases—demonstrating measurable gains in online engagement and operational efficiency driven by Dynamicweb.

McHutchison

Mike Tizio

Chief Information Officer