Case Study: Truckland achieves more B2B leads and improved SEO with Dynamicweb

B2B marketing portal double website leads and improve SEO rankings

Truckland is a well-known Dutch company that sells, rents and maintains company cars and heavy trucks, providing full-service fleet solutions. Facing a redesign to a new corporate identity, Truckland needed a user-friendly, fully responsive website to generate B2B leads for local dealers; they partnered with Bluedesk and chose the Dynamicweb All-in-One Platform (including the Dynamicweb Lead Tool and ecommerce module) to power the new site.

Bluedesk implemented the solution using Dynamicweb features—item type-based paragraphs for responsive layouts, the ecommerce module for product presentation, and the Dynamicweb Lead Tool to capture leads—while optimizing content and SEO. Since launch, average Google keyword position improved from 22 to 11 (since October 2015), site visitors have steadily increased, and Truckland now registers and converts more B2B leads through the Dynamicweb-enabled workflow.

Truckland

Maarten Homburg

Marketing Manager