Case Study: Actona Company achieves 6-month ROI, automated catalogues and 100% updated pricing with Dynamicweb

B2B ecommerce with ROI in just 6 months, 8,000 items, 3 languages and 70,000 prices

Actona Company, a Denmark‑based furniture manufacturer with more than 8,000 SKUs and large annual production volumes, needed to eliminate heavy manual processes for maintaining its extensive website and item numbers. The company required an easy way for retailers to access correct prices from its ERP and to generate always‑up‑to‑date catalogues; to solve this it partnered with Dynamicweb and implemented Dynamicweb eCommerce integrated with Dynamics NAV.

Dynamicweb’s solution integrated Actona’s product database in Dynamics NAV with Dynamicweb eCommerce, letting retailers search the full range, generate PDF catalogues on the fly, and have prices and product information maintained in one place and cross‑published. The Dynamicweb implementation reduced sales‑department workload, minimized manual entry errors, ensured 100% updated price lists, and produced a return on investment in just six months through saved wages and increased efficiency (covering 8,000 items in 3 languages and 70,000 prices).

Actona Company

Charlotte V. Kristensen

Marketing Manager