Case Study: Domino Systems achieves 460% Google visibility boost and streamlined B2B e-commerce with Dynamicweb

B2b Ecommerce With Enhanced Product Catalog And Marketing Campaigns

Domino Systems, a Danish B2B labelling and marking specialist, engaged Dynamicweb (via partner Flex Media) to deliver an all‑in‑one content, e‑commerce and marketing platform to support an ambitious digital strategy. Their challenge included improving SEO and Google visibility, simplifying product presentation, creating personalized customer areas and automated newsletters, building a self‑service support hub, and integrating with Dynamics NAV (Navision).

Dynamicweb’s all‑in‑one platform was implemented to manage content, webshop features, marketing automation and personalization, with phased work on product views, client logins, gated content, an e‑commerce spare‑parts shop and ERP integration. The new site drove a 460% increase in Google visibility, raised page‑1 keyword rankings from 13 to 82 (about 50% of those in the top position), and enabled targeted, automated newsletter flows and A/B testing to boost engagement — demonstrating clear, measurable impact from Dynamicweb’s solution.

Domino Systems

Kweku Sarquah

Sales and Marketing Coordinator